Newsletter Strategy & Audience Development

 

Editorial Content

Experience:

  • Built and led editorial newsletter programs reaching 500,000+ subscribers, including launching The Pipeline from concept to publication and developing recurring newsletter products designed around audience interests, engagement, and workplace insights.

  • Own newsletter strategy, editorial calendars, production workflows, and optimization across content development, email builds, A/B testing, audience insights, sponsorship integrations, and cross-functional collaboration with design, technology, partnerships, and revenue teams.

Highlights:


Experience:

  • Built audience-focused editorial programs, including newsletters reaching 500,000+ subscribers, across workplace, culture, career, travel, and community-focused publications.

  • Led editorial strategy and operations across digital, newsletters, and social platforms—from story development and editing to managing writers and contributors.

Highlights:


Thought Leadership

Experience:

  • Developed research-driven thought leadership on workplace culture, employee experience, and the future of work, using audience insights, proprietary data, and emerging trends to identify meaningful stories.

  • Led research collaborations with organizations including NC State University, Evermore, and Women in Music, translating findings into editorial content, insights, and industry conversations.

Highlights:


Branded Content

Experience:

  • Led sponsored content and thought leadership partnerships, creating audience-first editorial campaigns for organizations including Amazon, YETI, Boston Consulting Group, PwC, and others.

  • Developed branded storytelling across articles, newsletters, and multi-channel campaigns.

  • Built and monetized newsletter advertising programs, including developing sponsorship opportunities and collaborating on partner copy.

Highlights: