Beth Castle
About
I’m an editor and writer currently covering women’s work lives through the lens of gender equality, company policy, and of-the-moment diversity, equity, and inclusion initiatives. I’ve also written extensively about tourism and development in the South. I’m passionate about helping people of all backgrounds live their best lives. My bylines include Fast Company, Marriott Bonvoy Traveler, The Glossary, Her Agenda, Charlotte magazine, The Charlotte Observer, CharlotteFive, SouthPark magazine, Southbound magazine, and Atlanta magazine.
Skills
Currently works daily with…
content management systems, 10+ freelancers, SEO, fact-checking, AP Style, SendGrid and other email marketing platforms, sponsored content, and social media management and engagement, media requests.
Extensive experience in the past with...
InCopy, InDesign, Chicago Manual of Style, print publication cycles, and scheduling photoshoots.
Working knowledge of…
HTML/CSS, Illustrator, Publisher, Photoshop, and French.
Education
2013 - 2015
University of Missouri, Columbia, Missouri - Master’s in Journalism
2009 - 2012
University of North Carolina, Charlotte, North Carolina - Bachelor’s in English
Experience
MARCH 2019 - PRESENT
InHerSight, Durham, North Carolina - Managing Editor
Oversee the entirety of InHerSight’s content direction, including ideation and assigning, finding and vetting freelancers, editing, reporting and writing, and maintaining contributor relationships with platforms such as Fast Company and Forbes.
Represent InHerSight at speaking engagements, such as the Fast Company Innovation Festival, as needed.
Manage all email channel communications and social media engagement.
Collaborate with tech, product, and sales stakeholders to curate InHerSight app content and create marketing campaigns and sales collateral.
JULY 2017 - JANUARY 2019
Charlotte Regional Visitors Authority, Charlotte, North Carolina - Copywriter/Editor
Served as project manager and editor for the annual Charlotte City Guide, the organization’s monthly magazine, and the NASCAR Hall of Fame’s quarterly magazine.
Managed freelancers and drove content strategy for print publications and the CRVA’s tourism platform, charlottesgotalot.com.
Wrote all copy for the company’s venues and brands, which include the Charlotte Convention Center, Bojangles’ Coliseum, Ovens Auditorium, Spectrum Center, Charlotte Film, Visit Charlotte, the NASCAR Hall of Fame, and the rebranding efforts behind ‘Charlotte’s got a lot.’
Collaborated with team members to create marketing campaigns and to submit RFPs for large-scale conventions and events.
JULY 2015 - JULY 2017
Atlanta Magazine, Atlanta, Georgia - Associate Editor
Planned and produced the magazine’s monthly special advertising sections or in-book custom publications. This included meeting with advertising clients, developing editorial outlines, outlining production schedules, hiring freelancers, and scheduling photo shoots.
Researched and wrote all travel copy for the magazine’s tourism section.
Edited and oversaw the production of Marquee, the theater program for Cobb Energy Performing Arts Centre.
Pitched and wrote about travel, culture, and history in Atlanta magazine’s Southeastern travel publication, Southbound.
Managed Southbound’s digital platforms, including uploading articles to WordPress, scheduling social media posts, and interacting online with readers.