Hi.
Thanks for checking out my site! I’m an editor, writer, and content strategist with experience building content across digital, email, print, and travel media. And that’s my dog, Olive, who supports me in all of my endeavors.
Thanks for checking out my site! I’m an editor, writer, and content strategist with experience building content across digital, email, print, and travel media. And that’s my dog, Olive, who supports me in all of my endeavors.
Editorial leader with 10+ years of experience building audience-focused content strategies, launching editorial products, and translating research, expertise, and data into compelling storytelling. Experience spans newsletters, digital publishing, thought leadership, branded content, research partnerships, and editorial operations. Founder of The Pipeline, a 500,000+ subscriber workplace newsletter.
March 2019 – Present | Durham, NC
Lead editorial strategy for a workplace insights platform, overseeing newsletters, digital publishing, research-driven storytelling, thought leadership initiatives, branded content, and editorial operations.
Launched and lead The Pipeline, a 500,000+ subscriber personal essay newsletter exploring work, life, and the data that connects it all. Own editorial strategy, voice, content development, production workflow, email builds, testing, QA, and optimization.
Oversee a portfolio of newsletters and audience communications, including The Pipeline, The Digest, Stretch Break, weekly audience emails, sponsored newsletters, and employer partner campaigns.
Develop editorial calendars and content strategies informed by audience research, workplace trends, survey insights, and reader behavior.
Use audience insights and newsletter performance data to refine content strategy, subject lines, packaging, and engagement approaches.
Lead editorial operations, managing 10 freelance writers and one direct report while overseeing workflows across newsletters, digital publishing, and social channels.
Build research-driven thought leadership initiatives and translate workplace data and expert insights into stories featured in publications including Fast Company and Billboard.
Lead branded content and employer storytelling partnerships with organizations including Amazon, Boston Consulting Group, YETI, Fisher Investments, and PwC.
Represent InHerSight externally through webinars and events including the Fast Company Innovation Festival and collaborations with organizations such as Dress for Success and the Kellogg School of Management.
July 2017 – January 2019 | Charlotte, NC
Managed editorial production across print, digital, and visitor-facing publications, including the Charlotte City Guide, destination magazines, and the NASCAR Hall of Fame’s quarterly publication, Ignition.
Edited audience-facing storytelling across formats, including destination content, historical exhibit copy for the NASCAR Hall of Fame, hospitality materials, and convention proposals.
Collaborated with editorial, creative, venue, and commercial teams to develop content for visitors, partners, and public audiences.
July 2015 – July 2017 | Atlanta, GA
Edited and oversaw production of Marquee, the theater program for Cobb Energy Performing Arts Centre.
Planned and produced custom publications and recurring editorial sections for Atlanta magazine.
Reported and wrote travel, culture, and destination stories for Atlanta and Southbound magazines.
Managed editorial photo shoots and production logistics for projects including Women Making a Mark, an annual feature celebrating women leaders across Atlanta.
Managed digital publishing and social strategy for Southbound.
Editorial Strategy • Newsletter Strategy & Production • Audience Development • Digital Publishing • Content Operations • Thought Leadership • Research Storytelling • Branded Content • Sponsored Content • Editorial Calendars • Audience Insights • Email Optimization • A/B Testing • SendGrid • CMS Platforms • HTML/CSS for Email • Adobe Creative Suite
M.A., Journalism — University of Missouri
B.A., English — University of North Carolina at Charlotte