Hi.
Thanks for checking out my site! I’m an editor, writer, and content strategist with experience spanning digital, email, print, and travel media. And that’s my dog, Olive, who supports me in all of my endeavors.
Thanks for checking out my site! I’m an editor, writer, and content strategist with experience spanning digital, email, print, and travel media. And that’s my dog, Olive, who supports me in all of my endeavors.
Writer, editor, and content strategist with 10+ years of experience developing brand voice, editorial content, newsletters, and audience-focused storytelling across digital, email, print, and branded media. At InHerSight, I lead content strategy and write across formats—from thought leadership and sponsored campaigns to newsletters and digital experiences—helping organizations communicate clearly with the audiences they want to reach.
March 2019 – Present | Durham, NC
Lead editorial strategy across digital, newsletter, and social for a workplace platform serving women navigating their careers and organizations building stronger workplaces.
Founded and oversee two newsletters, including The Pipeline, a flagship editorial product reaching more than 500,000 subscribers, and Stretch Break, a wellness newsletter focused on rest, reflection, and sustainable productivity.
Develop editorial strategy and audience frameworks by synthesizing original research, survey data, and reader insights.
Lead InHerSight's sponsored content program, partnering directly with organizations across industries to translate their expertise, employer brands, and business goals into audience-first campaigns and thought leadership.
Collaborate with sales, marketing, and partner teams to develop branded campaigns, messaging, thought leadership, and newsletter advertising programs.
Interview executives and subject-matter experts to develop thought leadership and audience-specific messaging for external audiences.
Manage editorial operations, including assigning, editing, and mentoring a network of 10 freelance writers, as well as supervising one direct report.
Represent InHerSight externally through webinars and events including the Fast Company Innovation Festival and collaborations with organizations such as Dress for Success and the Kellogg School of Management.
July 2017 – January 2019 | Charlotte, NC
Managed editorial production and content strategy for print and digital publications, including the annual Charlotte City Guide, a monthly tourism magazine, and the NASCAR Hall of Fame’s quarterly publication, Ignition.
Wrote and edited marketing copy supporting venue, tourism, and destination brands, including Visit Charlotte and the "Charlotte's Got a Lot" rebrand.
Collaborated on integrated marketing campaigns and RFPs supporting major conventions, events, and civic initiatives.
Managed freelance writers and editorial workflows across multiple publications and stakeholders.
July 2015 – July 2017 | Atlanta, GA
Edited and oversaw production of Marquee, the theater program for Cobb Energy Performing Arts Centre.
Planned and produced custom publications and monthly advertising sections for Atlanta magazine.
Wrote travel and culture coverage for Atlanta and Southbound magazines.
Managed digital publishing and social media strategy for Southbound.
Editorial leadership
Editorial strategy and content operations
Team leadership and freelance management
Editorial calendars and workflows
AP Style and line editing
Newsletter strategy and email marketing
Service journalism and audience insights
SEO and CMS platforms
Sponsored content and branded editorial
Cross-functional stakeholder management
Campaign development and copywriting
SendGrid
Adobe InDesign, Photoshop, Illustrator
HTML/CSS
M.A., Journalism — University of Missouri
B.A., English — University of North Carolina at Charlotte