Hi.
Thanks for checking out my site! I’m an editor, writer, and content strategist with experience spanning digital, email, print, and travel media. And that’s my dog, Olive, who supports me in all of my endeavors.
Thanks for checking out my site! I’m an editor, writer, and content strategist with experience spanning digital, email, print, and travel media. And that’s my dog, Olive, who supports me in all of my endeavors.
As the sole copywriter and editor for Charlotte, North Carolina’s hospitality and tourism arm, the Charlotte Regional Visitors Authority, I was the main contributor to charlottesgotalot.com and was in charge of the city’s annual visitors guide, the Charlotte City Guide, and Happenings, a monthly publication distributed throughout the city. I also assigned out and edited stories from freelancers. From that experience, I gained deep knowledge of both Charlotte and tourism branding.
CHARLOTTESGOTALOT.COM
Get to Know Charlotte: The Queen City
23 Day Trips Within a 2-Hour Drive of Charlotte
Eat, Drink and Tour Charlotte’s Culinary Scene
Get to Know Charlotte’s Pro Sports
5 Ways to Unwind in Uptown Charlotte
10 Ways to Experience the Queen City
Introducing the 2018 Charlotte City Guide
What’s New in Charlotte: Fall 2018
What’s New in Charlotte: Summer 2018
What’s New in Charlotte: Winter 2018
CHARLOTTE CITY GUIDE
I managed the production of the 2019 Charlotte City Guide. 350,000 copies of the magazine are distributed to museums, hotels, venues, and during events throughout the year. My role included shaping editorial coverage, working with freelancers, and scheduling photoshoots, among other duties.
View the Charlotte City Guide online.
HAPPENINGS
Happenings is a free monthly publication with a circulation of 25,000. The magazine covers arts and culture, culinary, sports, and events in the city. I oversaw the editorial direction and managed the publication’s freelancers.
While at the CRVA, I worked with the Visit Charlotte sales team to create content for a number of convention RFPs, including the 2020 RNC, CIAA and NAACP. I was also the project lead while recreating Visit Charlotte’s Meeting Planners Guide. I worked with the Visit Charlotte team daily to develop collateral and sponsored campaigns that sold Charlotte as an ideal destination for meeting planners.
As a freelancer and in-house editor, I’ve had the privilege of working with multiple brands to create sponsored, editorial-style content. Below are a few examples of my clips:
Updated Philips Arena to feature offerings from Zac Brown, Killer Mike, Topgolf
5 Ways to Experience the NASCAR Hall of Fame’s Easter Egg 400